Meet Inuka

A social enterprise on a mission


We want to make effective mental health support affordable and accessible for all.

We're on a mission to set a new global standard for coaching, by combining the power of science, human empathy and inspirational marketing. We empower empathic humans with proven coaching methods to improve the wellbeing of people facing challenges in life, and strive to make this accessible to all, regardless of wealth, place of birth, or type of challenge they may face.


Inuka dreams of a world in which wellbeing is accessible for everyone, and life's challenges are seen as an opportunity for personal growth and connection.

“Imagine if we all see mental health like our physical health: just like a gym is good for both your health AND your self-esteem, working on your mental health is good for both your health AND your personal development. We hope there comes a time where we all regularly work on our mental health – and be proud of it.

By changing the way we think and behave through solid behaviour change coaching – whether it is to quit smoking, exercise more, or handle life’s challenges better – we can build together a healthier and happier society. Therefore, we are part of the movement to make positive health and sustainable employability a reality that is affordable and accessible for everyone.

 – CEO & Co-founder Inuka, Robin van Dalen

Double your impact with our buy 1, get 1 program

Every company-funded program, ensures 1 distressed person in Zimbabwe gets the mental support they need, for free. No empty promises here: we hard-wired this into our DNA as Inuka Foundation has 10% ownership over Inuka!

Who we help

Inuka for businesses: The engine for all our Impact

We support employee wellbeing via a simple, cost-effective digital coaching solution that empowers behavioral change.

Using our proven Inuka Method, which combines 1-on-1 coaching sessions with wellbeing scans to track progress, most employees see measurable results within 4 sessions. 

We offer additional services through the Inuka Academy, which provides empathy and resilience building workshops as well as the rigorous 300 hour training all of our coaches must go through to become certified in our proven method. 

Inuka foundation: making mental support accessible to the most vulnerable

Reaching those with less access to support is essential to our mission and vision. The Inuka Foundation receives 10% of our proceeds. This goes towards providing Inuka’s service for free to those most vulnerable, currently in Zimbabwe and in Kenya.

The Foundation’s main partner is The Friendship Bench. We are interested in further partnering with other organizations throughout the world who share our vision. During COVID-19, the Foundation is also supporting pay-what-you-can individual sessions globally, within its capacity.

Meet our partners

Our founding story

How we brought a revolutionary way to make mental health accessible - to the workplace, and the world.

Inuka means ‘arise’ in Kigali, and that is exactly how we began — after a chance meeting between Robin van Dalen, Inuka’s CEO and globally recognized psychiatrist Prof Dr. Chibanda, Inuka’s co-founder.

Once upon a time in Canada, back in June 2015, Robin van Dalen met Dr. Dixon Chibanda. Dr. Chibanda shared a beautiful story about how he realized that as one of 13 psychiatrists for 16 million people in his home country of Zimbabwe, something had to change. But how? His radically different solution was to train community members – and in particular grandmothers – on problem-solving therapy to make mental health more accessible.

At the time Robin had come out of her own depression and was working for Philips Africa innovation hub exploring what we as a society can do for mental health. Dixon and Robin shared the same vision: to make mental health care more widely available via a digital platform. Not only in Zimbabwe, but everywhere.

1 in 5 people every year suffer from depression, burnout and anxiety - and the majority don’t seek help.

Making more affordable, non-stigmatized support accessible anytime, anywhere could make a massive difference for everyone. And so it happened: While still at Philips, Robin put together a business case and in January 2016 and got a team of designers, psychologists and techies on board to work on what eventually has evolved into Inuka: a digital platform that trains life coaches in a proven method and connects them with people seeking support.

Fast forward another year and a half, and Dixon has become a world-renowned psychiatrist with his own viral TED-talk and spends much of his time still with the Friendship Bench, an organization training coaches across Africa that serves 100.000 people each year with problems ranging from depression, trauma, to stress.

With our Inuka digital coaching innovation, we make affordable, high-quality, human support (with measurable results!) accessible for all layers of society.

Meet the Team

Entrepreneurs, creators and doers, our team members are located across the globe and bring varied skills and interests to rally around the cause of mental health.

Inuka Europe

Robin van Dalen

Co-founder and CEO

Arjan Grootenboer

Chief Business Development

Stèphan Potgieter

Chief of Operations, Netherlands

Bjarne Timonen

Chief Psychologist, Europe


Chief Belgium

Shruthi Abirami

Chief of Coaching

Maarten van Herpen

Chief Evangelist

Koel Chatterjee

Chief of Experience

Halil Karaköse

Chief of Tech Istanbul

Mustafa Karaköse

Chief Front End Istanbul

Inuka Africa

Julia Kagunda

Chief Psychologist, Kenya

Annie Njenga

Chief of operations, Kenya

Ankiza Gakunu

CEO Kenya

Coaching Quality Team

Bjarne Timonen

Chief Psychologist, Europe

Dr. Dixon Chibanda

Co-founder, Chief of Research and Coaching  

Shruthi Abirami

Chief of Coaching

Julia Kagunda

Chief Psychologist, Kenya

Supervisory board

Ties Kroezen

Supervisory Board Member

Paul van Beers

Supervisory Board Member

Ali Hussein Kassim

Supervisory Board Member

"The Inuka team is genuinely interested in real impact, not just to sell their product."

Get in touch with us!

Robin van Dalen

Chief Executive Officer

Arjan Grootenboer

Chief Business Development

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